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Shredded Wheat

The 12th largest value brand in cereals is a must stock brand for your shoppers

Shredded Wheat pack

100% whole grain wheat and absolutely nothing else, endorsed by HEART UK – the Cholesterol Charity.

Why stock this product?

  • The 12th largest value brand in cereals*
  • Shredded Wheat franchise is worth £41 million*
  • £3.0 million advertising spend scheduled for 2015 

  • 5.5 million households enjoyed Shredded Wheat Original in the last year **

*Symphony IRI, SIG Grocery Outlets, 52 w/e 11th Oct 2014
**Kantar Data, 52 w/e 14th Oct 2014

Nutritional info


Whole Grain Wheat (100%)

For the most up-to-date allergen information, always check your pack before consumption.

Good to Know

To produce 100g of this product we have used 112g of Whole Grain.

Each 45g serving without milk provides

  • Energy



  • Fat



  • Saturates



  • Sugar



  • Salt



of an adult's Reference Intake (RI)*

Typical energy values per 100g: 1522kJ/360kcal

*Reference intake of an average adult (8400kj/2000kcal)

Nutritional Information

Typical values Per 100g Per 45g (2 Biscuits) serving with 125ml semi-skimmed milk
Energy 1522kJ 939kJ
360kcal 222kcal
Fat 2.2g 3.0g
Fat of which saturates 0.5g 1.4g
Carbohydrate 67g 36g
Carbohydrate of which sugars 0.7g 6.2g
Fibre 12g 6g
Protein 12g 10g
Salt 0.05g 0.17g

Available pack sizes

  • Shredded Wheat - 20 x 2b sized pack

    20 x 2b

  • Shredded Wheat - 500g sized pack


Other products in the range...

Select a product to find out more information within the range.

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