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White Box Cheerios is the 7th largest value brand in cereals

Cheerios pack

Deliciously crunchy O’s packed with 4 whole grains
 enjoyed by families across the UK.

Why stock this product?

  • White Box Cheerios is the 7th largest value brand in cereals*
  • Cheerios franchise is worth £52 million
  • Franchise bought by 6.3 million households**
  • £5.6 million advertising spend scheduled for 2015, including TV

*Symphony IRI, SIG Grocery Outlets, 52 w/e 11th Oct 2014
**Kantar Data, 52 w/e 14th Oct 2014

Nutritional info


Cereal Grains (Whole Grain Oat Flour (28.4%), Whole Grain Wheat (28.4%), Whole Grain Barley Flour (17.1%), Whole Grain Corn Flour (2.0%), Whole Grain Rice Flour (2.0%)), Sugar, Wheat Starch, Partially Inverted Brown Sugar Syrup, Salt, Acidity Regulator: Tripotassium Phosphate; Sunflower Oil, Colours: Caramel, Annatto and Carotene; Antioxidant: Tocopherols; Vitamins and Minerals (Vitamin C, Niacin, Pantothenic Acid, Riboflavin, Vitamin B6, Folic Acid, Vitamin D, Calcium Carbonate, Iron).

For the most up-to-date allergen information, always check your pack before consumption

Good to Know

To produce 100g of this product we have used 77.7g of Whole Grain

Each 30g serving without milk provides

  • Energy



  • Fat



  • Saturates



  • Sugar



  • Salt



of an adult's Reference Intake (RI)*

Typical energy values per 100g: 1597Jk/378kcal

*Reference intake of an average adult (8000kj/200kcal)

Nutritional Information

Typical values Per 100g Per 30g serving with 125ml semi-skimmed milk
Energy 1598kJ 733kJ
378kcal 174kcal
Fat 3.7g 3.2g
Fat of which saturates 0.8g 1.4g
Carbohydrate 73.5g 28.2g
Carbohydrate of which sugars 20.9g 12.1g
Fibre 7.8g 2.3g
Protein 8.8g 7.0g
Salt 1.00g 0.45g
Vitamins and minerals Per 100g %RI* Per 30g serving with 125ml semi-skimmed milk %RI*
Vitamin D 2.8µg 56% 0.88µg 18%
Vitamin C 43mg 54% 15mg 19%
Riboflavin 1.1mg 75% 0.55mg 39%
Niacin 12mg 75% 3.7mg 23%
Vitamin B6 1.0mg 71% 0.36mg 26%
Folic Acid 155µg 78% 51.1µg 26%
Pantothenic Acid 3.6mg 59% 1.5mg 25%
Calcium 505mg 63% 303mg 38%
Iron 13mg 89% 3.8mg 27%

*Reference Intake (RI).

A 30g serving of Nestlé Cheerios provides at least 16% of RI of nine vitamins, calcium and iron.

Available pack sizes

  • Cheerios - MP1 sized pack


  • Cheerios - 375g sized pack


  • Cheerios - 600g sized pack


Other products in the range...

Select a product to find out more information within the range.

Nestlé Cereals in the News

Scan and order Cheerios

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Scan and order barcode for Cheerios

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