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About us

Our Mission
“To continually exceed our customers' expectations 
on the quality of our products and services” 

Cereal Partners UK is part of Cereal Partners Worldwide (CPW), formed in 1990 as a joint venture between Nestlé S.A. and American food giant General Mills. Our Head Office is in Lausanne/Malley, Switzerland, and annual turnover is now over $1.75 billion.

Our purpose is to achieve a profitable business as well as balance the needs of the employees, retail partners and the communities we share.

- The Grocer Own Label Supplier of the Year (cereals) 2011 & 2014

- Supplying Own Label cereals for 25 years to all the major UK retailers

- Dedicated Own Label team excelling in technical expertise, customer service and 
category knowledge

- The best* Own Label cereals in the market for quality & taste

- Since 1998 sugar and salt reduction programme 

- Responsible sourcing for all materials (Nestlé Supplier Code)

- Our own label brands are UK manufactured in Wiltshire & on The Wirral